Your business needs someone in the room.
We're the ones who stay.
Iron & Grace was founded on a simple belief — that organizations ready to grow with intention and integrity deserve senior leadership in the room — not consulting reports that sit in a drawer.
Embedded. Not Advisory.
90d
Sprint
6–12m
Engagement
5
Roles
The organizations that last aren't the ones with the best strategy. They're the ones who had someone present enough to execute it, honest enough to say what wasn't working, and grounded enough never to lose the people in the process.
— Tara Conover, Founder
Presence Over Advice
Operational change happens from inside the business, not from a report delivered at the end of an engagement. We are in the room — in the meetings, on the problems, inside the work — because that's the only place real change actually takes root.
Honesty as Discipline
The problems that sink organizations are almost always visible long before they're acknowledged. We name what's actually happening — not what's comfortable to hear — because that conversation is usually where the real work begins.
People as Foundation
People are never a resource to be optimized. They're the ones who absorb bad management, carry the institutional knowledge, and determine whether anything you build actually holds. We don't design around them. We build for them.
The Work
We don't send recommendations and step back — we step into the seat, stay long enough to understand what's actually driving the problem, and build the systems and people infrastructure that holds after we leave.
COO
Fractional COO
Operational strategy, systems, and people so the CEO can lead instead of manage.
Integrator
Fractional Integrator
Vision-to-execution alignment through EOS — closing the gap between ideas and implementation.
Revenue
Revenue & Sales Enablement
Sales process design, pipeline infrastructure, and the operational systems that make revenue predictable and sustainable.
Every engagement starts with a 3-week discovery audit — fee credited toward Month 1.
Explore The WorkIn the Seat.
Not on the Report.
Behind every engagement is someone who has been in the seat, who knows what it costs to build a business, and what it takes to make it last.
Tara Conover
Founder & Managing Partner
A decade embedded inside the business — across insurtech, SaaS, and enterprise services — building the systems, rhythms, and cultures that let organizations scale without breaking.
Shannon Iverson
Partner, Growth & Revenue Enablement
A career built at the intersection of institutional expertise and market activation — turning what organizations know into what the market pays for.
Let's find out
what's actually going on.
The first conversation is always candid — no pitch, no proposal. Just an honest look at where your organization is and whether working together is the right fit.
Direct Contact